Marketing in Gaming is an info graphic-based project that researches marketing techniques towards consumerism in the video game industry. From printed-based media through posters and magazines, to digital-based media through web design, three aspects were concentrated on. Appealing to the ages of children to adult, following specific guidelines meant to fit the specific needs of consumers, and creating a non-corporeal character for the consumers to relate. All of these revolve around the needs, expectations, and specifications that have been arranged for consumers in the gaming industry.

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