O.M.G. Snuggle Me!
Art Director
Keli Colombini
Photography & Video
Jeffrey Will
Year
2020
For Scentco Inc., the main concept for O.M.G. Snuggle Me! was to make a line of scented 10" plush that came with it's own sleeping bag in surprise blind packaging. It was important to show the very expressive eyes through the packaging in order to entice consumers to buy them. Because they were scented after food, each plush was designed to represent what they smell. To further encourage consumers to collect the plush, back stories were add where each characters had a best friend that they loved to do activities with.
The scents for this line are Watermelon, Birthday Cake, Neapolitan, Banana, Pineapple, Blueberry, Choco Pudding, Creamsicle, Cinnamon Roll, Grape Jelly, Cotton Candy, and Raspberry.
I was used as the hand model and model to showcase the plush for the lifestyle photos and video production.
This toy plush line has been showcased at the New York Toy Fair 2020 and Dallas Toy Fair 2021.
In 2021, O.M.G. Snuggle won the Best Children's Product of 2021 by Tillywig Awards.
This product is currently available on Amazon: link