soulMuch is a no-food-waste company that produces non-GMO, gluten-free, vegan cookies made from re-purposed food surplus produced by restaurants. It was created by two waitresses who are also entrepreneurs, who wanted to turn these revolutionary cookies into more than just marketable products, but to become a movement towards social and environmental change towards food sustainability. For this brand, they aim to appeal to a millennial, urban generation who show an interest in health and social change to create an appealing product that will ensure a spark of movement towards a future of re-purposed food.