For the 2018 In-Store and Online Fall Sales during the Halloween Season, the SDSU Bookstore promotes its Monster-themed Marketing Campaign with the tagline "Trick or Treat Yourself," where they market the sales of university gear and clearance items are available for a limited time. In collaboration with fellow Graphic Designer, Molly Mancuso, marketable assets were made for digital and physical platforms to promote to target audiences both on and off campus. Physical signage consisted of stanchions, tall signs, flyers, in-store banners, and a Window Display were produced. Meanwhile digital assets such as digital displays, e-mail networking, web splash pages, and social media posts were also made.